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We
operate Kiddy Cruisers in many of Australia’s major shopping
centres. Consequently we are now able to offer you the exclusive
rights to advertise or obtain
the Kiddy Cruiser sponsorship rights in one or all of these nationally
recognized shopping centres. The Kiddy Cruisers are themed cruisers located in shopping centres,
are heavily used by parents and families to make their shopping
trip an enjoyable one. Children are happy to be pushed around the
shopping centre, whilst parents enjoy their shopping experience
and have time to take in special messages, like your product message.
This method of advertising is constantly on the move. It is one
of the few advertising mediums available that stand out in shopping
centres, ensuring the captive audience is impacted. What better
way of promoting your product than by being associated with a feel
good experience and thus remembered by the audience that has experienced
seeing a happy child.
The audience is substantial as more than 20 Million customers
per month visit this group of shopping centres. Our Kiddy Cruisers
will therefore allow you the opportunity to make a total of 240
million impacts each year against customers who are in the mood
to spend and be influenced, to buy your product.
Unique Opportunity to Impact: 20 Million Customers per Month.
Cost per Thousand Impacts: Less than 27c per month Point of Sale
Advertising Exposure within major retail precincts generating more
than $529 million of sales per month.
Your immediate audience consists of two separate groups: -
The Mother and Child. Arrives in the shopping centre to carry
out shopping for small items or to meet friends for coffee. What
better way to enjoy the trip than by placing the child in a Kiddy
Cruiser so they all can enjoy the experience.
The Family Day Out. On weekends many families bond with a day
out at their local shopping centre and all concerned enjoy the
day even more with the use of our Kiddy Cruisers.
To reach these
audiences in an extremely competitive market place and ensure
your business/product
is selected and used, it is vital
that your product information is on display. What better way than "Kiddy
Cruisers" right in the heart of these massive retail precincts.
This service allows the audience, which is going to spend money, the opportunity
to view your business or product through the window
you have created by advertising on "Kiddy Cruisers".
You want to know that an audience is being reached that genuinely
wants information about your business or product. Many hours of
thought and design has gone into the final promotional features
of our advertising medium, in order to best portray your product.
We now offer you an advertising medium that will ensure you reach
a qualified audience.
Your Kiddy Cruiser is an inexpensive advertising tool and this
opportunity will further ensure that reaching the right audience
minimizes your advertising cost. We know this audience is going
to spend money. Make sure they spend it with you.
There is no
point in having your advertising impacting on the wrong audience.
We will
give you exposure to the right audience
at some of Australia’s busiest shopping centres, or you can
choose the shopping centre venue that is going to be best for your
business ensuring that you do not waste your marketing dollar.
The cost to be at thirty one shopping centres, advertising on
16% of the Kiddy Cruiser fleet (32 cruisers) is only $5,408.00
per month or $1,248.00 per week. (Rates are based on a 12 month
campaign and do not include production or GST.)
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